Table of Contents

Introduction
1. Driven by Purpose
1.1 The world is changing at a speed and scale unprecedented in modern times
1.1.1 Volatility, Uncertainty, Complexity, and Ambiguity
1.1.2 Lower predictability in a multi-polar world with new political powers
1.1.3 Sustainability becomes compulsory
1.2 Business consequences for corporations
1.2.1 From input to output, from output to relevance, and from relevance to impact
1.2.2 Boosting creativity by connecting the dots between disciplines
1.2.3 Focus on convergence to make innovations possible
1.3 Corporate values
1.3.1 Principles of ethical behavior
1.3.2 Global context of values
1.3.4 Adaptive stabilization as a response to limits to growth
1.3.5 The pursuit of meaning in corporations
1.3.6 The meaning of life for working individuals
1.4 Synthesis of key business trends to build new businesses
1.4.1 Radical customer orientation
1.4.2 Everything-as-a-Service
1.4.3 Horizontal integration
1.4.4 Digital polypole: synthesis of customer orientation, as-a-service and horizontal integration
2 Customer dedication based on ethical standards
2.1 Business model generation
2.2 Implementation of a purpose driven organization
2.3 Customer centricity
2.3.1 Minimum viable product
2.3.2 Challenge the status quo
2.3.3 Mental franchise: Be clear about what leaders can and should influence
2.3.4 Transformational innovation
2.4 Exponential growth through technology and everything-as-a-service
3 Sustainable business development driven by ecosystems
3.1 Mega trends drive corporate purpose
3.2 Business ethics
3.2.1 Corporate morale agency
3.2.2 Internalization of external costs
3.2.3 Key ethical issues
3.3 Synthesize purpose: definition of a coherent corporate purpose
3.4 Capturing customer needs and managing internal departments accordingly
3.5 The company as part of an ecosystem
3.5.1 Basic model and partners
3.5.2 Governance
3.5.3 Value creation
3.5.4 Market launch
3.5.5 Scaling
3.6 Stakeholders
3.7 The Power of collaboration
3.8 Employee focus
3.8.1 Employees as customers
3.8.2 Taking employee feedback seriously
3.9 Business organization
3.9.1 Corporate culture
3.9.2 Employee communication
3.9.3 The office of tomorrow
3.9.4 Business travel
3.9.5 Continuous 360-degree feedback
3.9.6 Hiring and career strategy: prevent unconscious bias
3.9.7 Focus on customer innovation
3.9.8 Put employees at the center
4 Changeship model
4.1 Progress
4.2 Iteration
4.3 Outcomes
4.4 Stakeholder management
4.5 The 90-day plan for everyone involved in the company
4.5.1 Corporate functions
4.5.2 90-day plan
5 Conclusion
5.1.1 Starting point
5.1.2 Mental franchise model
5.1.3 Scaling as a leadership task
Appendix