Changeship Model

This book takes an interdisciplinary look at the various elements required for change - from a wider strategic perspective to day-to-day business operations. It focuses on guidelines for building new businesses in a future context (greenfield), but is also appropriate for rethinking, revitalizing, and redesigning the purpose, organization, and tactics of entrepreneurial action (brownfield or whitecube). Beginning with the current context of value orientation in Chapter 1, which discusses the pursuit of purpose in entrepreneurial action and relates megatrends to business models, to the basics of customer focus according to ethical standards in Chapter 2, it includes reflections on sustainable success using ecosystems in Chapter 3. Chapter 4 ends with practical implementation of the model for leading tomorrow, checklists, and an invitation to collaborate to further develop the ideas in an open-source project. Throughout this book, we build the Leadership for Tomorrow model along 10 phases and 10 dimensions that serve as a guide for successful business transformation. Progress, iterations, and outcomes are important metrics for leaders to determine where they are with their transformation. Along with the progress KPI, priority determines the focus an executive need to set at a given phase - from an effort and completeness perspective. The goal of each iteration is to improve overall transformation performance by leveraging new customer insights. On the results side, we measure six key categories. The result is a high-performing company that is a leader in customer satisfaction, return on investment and profit.

Changeship Model (PDF)