The world is changing at a pace and scale unprecedented in modern times. For the first time in history, a global economy is emerging based on universal digital business models – from West to East, from capitalist to communist countries, and from open to closed societies. In global business dynamics, change is the new normal: customers have an infinite number of ways to buy products, access services, and organize their lives. Low barriers to entry enable almost any company to become a global leader within 3 to 5 years - with offerings that don't yet exist today. This digital polypole accelerates everything from ideation to R&D, engineering, sales, and customer service. The companies that will be most successful will be those that succeed in achieving broad acceptance in the shortest possible time - not with the best product, but with a solution for the specific need of a large target group.
This book helps leaders gain confidence, tools, insights, and knowledge that will have a lasting impact on their actions for the good of the company. It lays out a standardized path to change under the new paradigms between West and East - from a small startup to a department in a large Fortune 500 company. It is the only business compendium leaders will need to shape change over the next five years.
Language: English
Date of publication: August 18, 2022 (2nd edition)
Hardcover: 140 pages, ISBN: 9783756248100
(also available as paperback and ebook)
The German Version is published by Springer Gabler as part of the Series Fit For Future.
Publisher: Springer Gabler
Language: German
Date of publication: June 6, 2022
Paperback: 137 pages, ISBN: 9783658374709
(also available as ebook)